Alpha Day 8 Advance Booking: Faces Dhamaal 4 Competition; Sells 5,417 Tickets in National Chains
Alpha is heading towards a challenging second weekend as the film enters Day 8 (Friday) with increased competition from the release of Dhamaal 4. The Alia Bhatt and Sharvari-led spy action thriller has witnessed a slight slowdown in advance bookings but continues to maintain a presence among its target audience.
As per the latest tracking, Alpha has sold 5,417 tickets across PVR INOX and Cinepolis till 11:00 PM for its eighth day. The numbers are lower compared to the previous day, but the decline comes on expected lines as the film faces fresh competition and a shift in showcasing across several locations.
The arrival of Dhamaal 4 from Friday morning is expected to impact Alpha's premium screens and audience flow, especially in the family entertainment segment. With both films targeting urban multiplex audiences to some extent, the weekend battle will depend heavily on audience preference and word-of-mouth.
Despite the competition, Alpha still has some fuel left in the tank. The film has managed to build a steady audience base during its first week, particularly across metro cities where it continues to perform better. Markets like Mumbai, Delhi-NCR, Bengaluru, Hyderabad, Pune, and Chennai remain the key contributors, with premium multiplexes continuing to support the film.
The South Indian markets have also provided stability, with Hyderabad and Bengaluru maintaining comparatively stronger trends. The spy-action genre and Alia Bhatt's urban appeal have helped the film sustain interest among multiplex audiences even after the initial weekend period.
However, the next few days will be crucial as Dhamaal 4 takes away a significant share of screens and show timings. The film will now rely heavily on positive audience reactions, repeat viewership, and its existing urban audience base to maintain momentum through the second weekend.
Trade observers believe that while Alpha faces a tough challenge, a complete drop-off is unlikely. The film has already established its audience segment and could continue to collect steadily if it manages to hold key showcases and maintain occupancy in major cities.
The focus now shifts to the weekend trend. A decent jump on Saturday and Sunday will determine whether Alpha can extend its theatrical run successfully despite the arrival of another major release.
Day 8 (Friday) National Chain Advance Booking (Till 11:00 PM): 5,417 Tickets
— CineInfinity
Box Office. Beyond Limits.
Disclaimer: The box office figures are compiled from various sources and internal research. The figures are approximate and indicative in nature. CineInfinity does not make any claims about the absolute authenticity of the data but believes they adequately reflect the box office performance of the film(s).
