Alpha Opens Day 3 With 17 Percent Occupancy, Eyes 13.50 Crore Sunday

Alpha has opened its third day with 17 percent occupancy across major centers. The female oriented action film saw better footfalls in morning and afternoon shows, with a noticeable rise expected in evening shows. The jump from Saturday shows that word of mouth is working and audiences are turning up for the weekend.

The 17 percent occupancy is considered a good number for a film led by a female protagonist in the action genre. Multiplexes in urban markets and premium formats are driving the collections, while single screens are also picking up pace. The response suggests that the action and scale of the film are connecting with both male and female audiences.

Trade estimates point to a collection of around 13.50 crore on Sunday. That would push the opening weekend total to a healthy level and give the film a strong base heading into week one. For a big budget actioner, this kind of growth on Sunday is important to build momentum and offset the weekday drop that usually follows.

The next few days will be crucial for Alpha. If the film can hold decently from Monday onwards, the weekend growth will help it stay in the race for a longer run. A 13.50 crore Sunday would be a solid finish to the opening weekend and show that there is appetite for big action films with female leads. All eyes are now on the evening shows to see how high the film can climb.

— CineInfinity

Box Office. Beyond Limits.

Disclaimer: The box office figures are compiled from various sources and internal research. The figures are approximate and indicative in nature. CineInfinity does not make any claims about the absolute authenticity of the data but believes they adequately reflect the box office performance of the film(s).