Alpha Opens Day 4 With 6 Percent Occupancy, Heads For 3.8 To 4 Crore Monday

Alpha opened its first Monday with around 6 percent occupancy in morning shows today. The start is on the slower side for a big budget action film. Multiplexes in metros had scattered crowds while single screens were dull in the early slots. Despite the low morning, the film is still expected to collect between 3.8 crore and 4 crore today, depending on how evening and night shows perform.

The day is showing more than 50 percent drop from Sunday, and that is not a good sign for Alpha. After the 13.70 crore Sunday, a big fall on Monday was expected, but a drop of this size puts pressure on the weekday run. For a film made on a large scale, the first Monday decides the long term trend and the current numbers suggest that walk-ins have slowed down considerably.

The evening shows will now decide where Alpha lands today. If occupancy picks up after office hours, the film can touch the 4 crore mark. If it remains flat, it will settle closer to 3.8 crore. The spy universe brand gave the film a boost over the weekend, but sustaining that into weekdays is proving to be a challenge. Holding screens in the coming days will also depend on how the film performs from Tuesday to Thursday.

Overall, Alpha has the numbers to stay afloat for now, but the big Monday drop is a concern. The film needed a steadier hold to justify its budget and to build toward the next weekend. With the evening trend still to play out, trade will be watching closely. A better night occupancy can limit the damage, but Alpha will need consistent weekdays to recover from this fall and keep its run stable.

— CineInfinity

Box Office. Beyond Limits.

Disclaimer: The box office figures are compiled from various sources and internal research. The figures are approximate and indicative in nature. CineInfinity does not make any claims about the absolute authenticity of the data but believes they adequately reflect the box office performance of the film(s).