Big Win for Haiwaan: Akshay Kumar's Thriller Sells Non-Theatrical Rights for Rs. 80 Crores!

Akshay Kumar and Saif Ali Khan's upcoming thriller Haiwaan has made a massive splash in the entertainment industry, selling its non-theatrical rights for a whopping Rs. 80 crores to Sony Network. This deal covers satellite, digital, and music rights, and has helped the makers recover over 70% of their investment even before the film's release.

The film, directed by Priyadarshan, is a high-concept thriller that promises to deliver intense action sequences and gripping drama. With a strong cast, including Akshay Kumar, Saif Ali Khan, and a cameo by Mohanlal, Haiwaan is shaping up to be one of the most anticipated releases of 2026. The makers are targeting an August release, aiming for a strategic window with minimal competition.

The deal is a testament to Akshay Kumar's market reputation as a bankable star and the excitement around the film's content. Sony Network's acquisition of the rights showcases their confidence in Haiwaan's commercial appeal, and the film's success is expected to be a major boost for the industry.

With the non-theatrical rights sold, all eyes are now on Haiwaan's theatrical performance. Will it live up to the hype? Stay tuned for more updates!

Source : Bollywood Hungama