Dhamaal 4 Day 1 Advance Booking: Opens on a Decent Note; Trailer Generates Interest While Songs and Promotions Fail to Create Buzz
One of the most anticipated comedy releases of the year, Dhamaal 4, has finally entered the advance booking race. The film has begun its pre-sales on a decent but far from extraordinary note, with bookings picking up only during the latter half of the day. While the franchise value has managed to generate initial curiosity, the overall momentum remains measured as the film heads towards its theatrical release.
As per the latest tracking, Dhamaal 4 has sold 4,430 tickets across PVR INOX and Cinepolis till 11:00 PM for its opening day. Interestingly, a majority of these bookings have come during the evening hours, suggesting that audiences have only recently started considering the film after advance bookings opened across major multiplex chains.
The initial trend indicates that the Dhamaal brand still enjoys goodwill among family audiences. Over the years, the franchise has established itself as one of Bollywood's most successful comedy series, and that legacy is clearly helping the fourth installment attract its first set of bookings. However, unlike previous franchise films that generated strong excitement well before release, Dhamaal 4 has so far relied almost entirely on its brand name and trailer.
One of the biggest positives for the film has undoubtedly been its trailer, which managed to strike the right chord with audiences by promising classic slapstick humour, ensemble comedy, and the trademark chaos associated with the franchise. The trailer has received a largely positive response on social media and remains the primary reason behind whatever advance booking momentum the film has managed to build.
On the other hand, the promotional campaign has left a lot to be desired. Despite featuring a star-studded cast led by Ajay Devgn, the marketing has lacked the aggressive nationwide push generally associated with major Bollywood entertainers. Television appearances, city tours, digital promotions, and sustained publicity have all remained relatively limited. As a result, the film has struggled to create the kind of pre-release buzz expected from a franchise of this scale.
The music has also failed to contribute meaningfully to the campaign. Traditionally, comedy entertainers benefit immensely from chartbuster songs that keep the film in public conversation leading up to release. In the case of Dhamaal 4, none of the released songs have managed to make an impact, leaving the trailer as the only major promotional asset carrying audience interest.
Trade circles believe the slow start is not necessarily alarming. Comedy films have historically depended more on spot bookings, family walk-ins, and positive word-of-mouth than front-loaded advance sales. If audience reactions from the first few shows turn out to be favourable, the film has every chance of witnessing significant growth over the weekend.
Another factor working in the film's favour is the limited direct competition in the comedy space. While Welcome To The Jungle is currently running successfully in theatres, Dhamaal 4 targets a similar family audience and will be hoping that its franchise value encourages moviegoers to opt for a fresh theatrical outing.
For now, the opening-day advance booking trend can best be described as decent, with clear room for improvement over the next 24 hours. Much will depend on how bookings accelerate during the final day before release and whether the franchise name is enough to drive last-minute ticket sales.
The coming day will provide a much clearer picture of the film's opening-day potential. A healthy spike in final advances could still position Dhamaal 4 for a respectable start, while positive audience reception will ultimately determine whether the franchise can deliver another successful box office outing.
Day 1 National Chain Advance Booking (Till 11:00 PM): 4,430 Tickets
— CineInfinity
Box Office. Beyond Limits.
Disclaimer: The box office figures are compiled from various sources and internal research. The figures are approximate and indicative in nature. CineInfinity does not make any claims about the absolute authenticity of the data but believes they adequately reflect the box office performance of the film(s).
