Pen Marudhar Bags SRK-Siddharth Anand’s King In Massive ₹250 Cr Theatrical Deal

Pen Marudhar has pulled off one of 2026’s biggest theatrical acquisitions by locking the all-India distribution rights of King for ₹250 crore. The Shah Rukh Khan and Siddharth Anand actioner has been making noise ever since it was announced, and this record-breaking deal confirms the massive confidence distributors have in the project. At ₹250 crore, it ranks among the highest distribution deals for a Hindi film in recent years.

The deal value is driven by two key factors: Shah Rukh Khan’s box office pull and Siddharth Anand’s track record with big-scale entertainers. Pen Marudhar, which has built a reputation for aggressive theatrical acquisitions, is betting big on King delivering at the turnstiles. For SRK, this comes after a string of global blockbusters, and the trade expects King to open the 2026 slate on a huge note. The ₹250 crore figure is an outright acquisition, meaning Pen Marudhar will handle the entire domestic release.

Sources indicate that the combination of SRK’s superstardom and Anand’s proven hand with action spectacles was key to the valuation. The director’s last two outings crossed ₹500 crore and ₹1000 crore worldwide, and King is being mounted on an even bigger canvas. With IMAX and premium format demand expected to be strong, Pen Marudhar is eyeing a wide release with record screen count. The distributor’s risk is high, but the upside could be historic if the film delivers to expectations.

With ₹250 crore already riding on theatrical, King has started its box office journey on a bullish note. The deal sets a strong benchmark for 2026 and signals that the theatrical market is back to paying premiums for event films headlined by proven superstars. All eyes will now be on the teaser, trailer, and release date announcement. For now, Pen Marudhar’s mega bet has given King the tag of 2026’s most awaited film, even before cameras have rolled.