Shah Rukh Khan & Siddharth Anand's "King" Sparks ₹200 Crore Distribution Frenzy

Shah Rukh Khan's upcoming action-thriller King, directed by Siddharth Anand, is already making waves in the trade circuit. The film has reportedly attracted a staggering ₹200 crore advance offer from a leading Indian distributor, reflecting unprecedented confidence in SRK's box-office pull and Anand's track record with high-octane blockbusters like Pathaan and War The buzz is that multiple major players are vying for the rights, but one front-runner has put a massive upfront payment on the table to secure the domestic theatrical distribution.

The film, which also stars SRK's daughter Suhana Khan and is co-produced by Red Chillies Entertainment and Marflix Pictures, is positioned as a slick, international-style action drama. It is slated to planned release in Xmas 2026. Industry insiders say the ₹200 crore offer is not just a reflection of SRK's star power, but also the anticipation of a pan-India appeal, with dubbed versions in Tamil and Telugu planned to maximize reach.

Trade analysts note that this level of advance is rare, even for a superstar of SRK's stature, and signals a new high in distribution competition for big-ticket Hindi films. "The market is hot for content that promises mass appeal and high production values. King fits the bill perfectly, and the distributor's offer is a testament to the confidence in the film's commercial potential," a Mumbai-based distributor told a leading daily.

With the film's pre-production in full swing and the buzz growing, all eyes are on how King will shape the 2026 box office landscape. If the advance offer is any indication, Shah Rukh Khan and Siddharth Anand are set to deliver one of the biggest releases of the year, and the competition for distribution rights is only heating up.