Toxic Day 3 Box Office: Morning Occupancy Report & Early Trends
Toxic opens with 10 percent occupancy today on Day 3 in Hindi circuit as per morning shows report. This is lower than Day 2 morning occupancy which was around 15 percent. The film has started slow today despite being a Saturday. Most shows in morning are running with 10 percent occupancy only. Single screens are little better than multiplexes but overall occupancy is low. This low opening occupancy for Day 3 is a concern for trade. The film needs to pick up in afternoon to save the day.
After Decent Day 2 Collection Movie Showing Drop Today In Occupancy
After decent Day 2 collection movie showing drop today in occupancy, it is not good sign because today Rakshabandhan holiday helps the movie still occupancy is low in morning shows. Day 2 had collected 22 crore in Hindi circuit which was decent after huge 54 crore Day 1. Trade expected Day 3 to show growth due to Rakshabandhan holiday and Saturday, but occupancy has dropped to 10 percent. This indicates that holiday advantage is not working for Toxic in morning. The film should have opened at least with 20 percent occupancy on Rakshabandhan.
As Per Morning Occupancy Trend Movie Will Collect Around 15-16 Crore Today
As per current morning occupancy trend movie will collect around 15-16 crore today but depends on remaining day occupancy trend. If occupancy stays at 10 percent in afternoon also, then collection will be even lower at 12 to 13 crore. But if afternoon occupancy jumps to 30 percent due to Rakshabandhan family audience, then 15 to 16 crore is possible. Evening and night shows will be key. Currently trade is predicting 15-16 crore for Day 3 in Hindi circuit based on 10 percent morning occupancy. This will be lower than Day 2.
After 54 Crore Day 1 And 22 Crore Day 2 Movie In Struggle On Day 3
After 54 crore Day 1 and 22 crore Day 2 movie is in struggle on Day 3 in Hindi market. Total Hindi collection after two days is 76 crore. Day 3 is crucial because if film drops to 15 crore, total will be 91 crore in 3 days. That is still big but momentum will be lost. The film opened big but then dropped heavily on Day 2 and now further drop on Day 3 morning shows. This struggle on Day 3 even with Rakshabandhan holiday shows weak word of mouth. Mass circuits are holding better than metro.
Toxic Day 3 Occupancy Needs To Grow In Afternoon Evening Shows
Toxic Day 3 occupancy needs to grow in afternoon and evening shows to reach 15-16 crore target. Rakshabandhan holiday effect usually comes after 12 PM when families go to watch movies together. So there is still hope that occupancy will improve from 10 percent to 40 percent in afternoon. If that happens, Day 3 can still be 18 crore plus. But if growth does not come, then weekend target of 180 crore will be difficult. All eyes are on spot booking and walk-in audience today for Toxic in Hindi circuit.
— CineInfinity
Box Office. Beyond Limits.
Disclaimer: The box office figures are compiled from various sources and internal research. The figures are approximate and indicative in nature. CineInfinity does not make any claims about the absolute authenticity of the data but believes they adequately reflect the box office performance of the film(s).
