Alpha Day 7 Advance Booking: Maintains Steady Trend Ahead of Second Weekend; Sells 6,211 Tickets in National Chains
Alpha has continued its theatrical run on a stable note as it enters Day 7 (Thursday). With the Cinema Day effect now completely behind it, the Alia Bhatt and Sharvari-led spy action thriller has settled into regular weekday trends, maintaining a steady presence at the box office ahead of its crucial second weekend.
As per the latest tracking, Alpha has sold 6,211 tickets across PVR INOX and Cinepolis till 11:00 PM for its seventh day. While the numbers are slightly lower than Wednesday's advances, the decline is minimal and falls well within expected weekday patterns.
With regular ticket pricing restored after Tuesday's nationwide Cinema Day offer, the film has now returned to its natural demand curve. The current trend suggests that Alpha continues to hold a section of its target audience, particularly across urban multiplexes where it has performed consistently since release.
Metro cities remain the biggest contributors to the film's business. Mumbai, Delhi-NCR, Bengaluru, Hyderabad, Pune, and Chennai continue to lead the advances, with evening shows witnessing relatively better traction. The film's premium multiplex appeal remains intact, even as weekday admissions naturally soften.
The South Indian territories have also remained supportive throughout the week. Markets such as Hyderabad and Bengaluru continue to perform better than several other territories, helping the film maintain stability despite the expected weekday slowdown.
Meanwhile, Tier 2 and Tier 3 centres continue to contribute modestly, with business largely driven by urban audiences. The film's performance has remained concentrated in multiplex-heavy markets since release, and the trend has largely continued into the first Thursday.
Trade analysts believe the real test now begins with the second weekend. Positive word-of-mouth and weekend growth will be crucial in determining whether Alpha can sustain its theatrical momentum amid increasing competition at the box office. A healthy jump on Friday evening and stronger weekend occupancy will play an important role in shaping the film's long-term run.
For now, Alpha has successfully completed its first week with a steady weekday hold, setting the stage for an important second weekend.
Day 7 (Thursday) National Chain Advance Booking (Till 11:00 PM): 6,211 Tickets
— CineInfinity
Box Office. Beyond Limits.
Disclaimer: The box office figures are compiled from various sources and internal research. The figures are approximate and indicative in nature. CineInfinity does not make any claims about the absolute authenticity of the data but believes they adequately reflect the box office performance of the film(s).
