Welcome To The Jungle Manages 16,200 Admits in National Chains, Response Poor for Big Film
Welcome To The Jungle opened with paid previews on Wednesday at 10 PM and added 9,100 admits on Thursday, 25 June in PVRInox and Cinepolis combined. The film followed it with 7,100 admits on Friday, 26 June which coincided with Muharram. The total for paid previews plus day one stands at 16,200 admits in national chains. The numbers show some interest from multiplex audiences but remain below expectations for a big film.
The drop from 9,100 admits during previews to 7,100 admits on day one reflects the impact of the Muharram holiday. However, even accounting for the holiday, the overall response is being seen as poor for a film of this scale and star cast. Big films usually aim for much higher admit counts in PVRInox and Cinepolis on opening day, and the current trend suggests the film failed to create strong advance buzz.
A total of 16,200 admits in national chains for the opening phase indicates that the core audience turned up, but mass traction is missing. The advance booking was weak across major centers and that has translated into moderate footfalls despite the holiday. For a big ticket comedy with wide release, the numbers are not matching the hype and the film needs a strong rebound to stay in the race.
The coming weekend will be critical for Welcome To The Jungle. Without a significant jump on Saturday and Sunday, the film will struggle to recover from this slow start. The poor response in national chains puts pressure on single screens and smaller cities to perform. If word of mouth turns positive, the film can still improve, but at the moment the opening phase has underdelivered for a film of this magnitude.
National Chain (PVRINOX+CINEPOLISE)
PP - 9100
Day1 - 7100
Total - 16200
— CineInfinity
Box Office. Beyond Limits.
Disclaimer: The box office figures are compiled from various sources and internal research. The figures are approximate and indicative in nature. CineInfinity does not make any claims about the absolute authenticity of the data but believes they adequately reflect the box office performance of the film(s).
