WelcomeToTheJungle Faces Further Drop on Day 7, Tough Week Ahead

WelcomeToTheJungle opened to just 6 percent occupancy in Thursday morning shows on day seven. The low start comes after the film already saw a dip on Wednesday and signals another decline in daily collections. With this trend, the film is looking at a 5 to 6 crore net finish for the day. The morning trend shows that weekday fatigue has set in and regular pricing is not pulling enough audience to theatres.

The drop from Wednesday is evident across most circuits, with mass centers and single screens reporting very limited footfalls. Multiplexes are slightly better but still far from strong. After the discounted Tuesday boost, the film has struggled to maintain momentum in normal weekdays. The current occupancy confirms that the core audience turned up earlier in the week and the remaining days will rely heavily on spot bookings and evening walk ins.

With seven days complete, WelcomeToTheJungle is entering a crucial phase where holds will determine its long term status. The first week total will be respectable thanks to the extended weekend and the Tuesday spike, but the back to back weekday drops are a concern. The film needs stability on Thursday and a good jump on second Friday to stay in the safe zone. Without that, the lifetime total could taper off faster than expected.

The road ahead looks tough as the film will face major competition from new releases very soon. Screen count and show reduction are likely in week two, which puts extra pressure on the current run. WelcomeToTheJungle must arrest the fall and trend well over the second weekend to keep hopes of a hit verdict alive. The next forty eight hours will be critical in deciding whether it can withstand the weekday slide and fight back.

— CineInfinity

Box Office. Beyond Limits.

Disclaimer: The box office figures are compiled from various sources and internal research. The figures are approximate and indicative in nature. CineInfinity does not make any claims about the absolute authenticity of the data but believes they adequately reflect the box office performance of the film(s).